“To mark the one-year countdown to legalization, Bleublancrouge arranged for smoking accessory retailer Prohibition to crash Canada’s biggest party, the Canada Day celebrations on Parliament Hill, with the World’s First Spliff-Sniffing Billboard. Once it detected cannabis smoke, the billboard automatically generated WeedTweets to famous Canadians, informing them of the one-year countdown to legalization and celebrating our nation’s liberal stance.”
