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Kris DiMaggio, writer
Daan Van Dam, associate creative director
Gene Lu, creative director
Gabriel Cheung, group creative director
Duncan Hoge/Robyn Lambert, designers
Tommy Korad, design director
Emma Herbolzheimer, animator
Sean Kile, producer
Guy Helson, executive integrated producer
Claire Badhams, executive producer
Steven Hansen/Dale LaRue/Bryan Sebesta, RAIN, development partners
Robert Paynter, animation company
R/GA, ad agency
Wes Collett/Max Kramer/Alex Lopez, Nike, clients

“To give fans early access to the power-lacing Adapt BB sneaker, Nike teamed up with Google and created the first-ever live, in-game shopping experience where anyone could shop during the game by asking Google Assistant. The shoe sold out in six minutes, lighting up a new way for fans to buy what their favorite athletes are wearing. All they have to do is ask.”

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