Kris DiMaggio, writer
Daan Van Dam, associate creative director
Gene Lu, creative director
Gabriel Cheung, group creative director
Duncan Hoge/
Robyn Lambert, designers
Tommy Korad, design director
Emma Herbolzheimer, animator
Sean Kile, producer
Guy Helson, executive integrated producer
Claire Badhams, executive producer
Steven Hansen/
Dale LaRue/
Bryan Sebesta, RAIN, development partners
Robert Paynter, animation company
R/GA, ad agency
Wes Collett/
Max Kramer/
Alex Lopez, Nike, clients
“To give fans early access to the power-lacing Adapt BB sneaker, Nike teamed up with Google and created the first-ever live, in-game shopping experience where anyone could shop during the game by asking Google Assistant. The shoe sold out in six minutes, lighting up a new way for fans to buy what their favorite athletes are wearing. All they have to do is ask.”