“This was my first shoot for the shoe brand Freda Salvador, and I’ve since collaborated with them consistently. They are one of those dream clients that lets me create with few limits, and they are also good-hearted people, so it feels great to work for them. Prior to this shoot, they had leaned more bright and airy with their marketing, so I asked if I could go the other direction for this one to feel a little more moody and punchy. I love that the images feel like they could be in the back of a bar. Freda Salvador’s design style is a little gritty and masculine, so it was cool to be able to play that up.”