“A chance meeting in a bar years ago eventually led to our partnership with 2SP Brewing Company. At first, we thought their name sounded like it belonged to an auto parts company. That, combined with their location in proudly blue collar Delaware County, led us to a look inspired by early twentieth- century oilcans and industrial advertising. We filtered that graphic history through a contemporary lens, adding pop-art colors and pairing it all with clever copy that mixes colloquialisms, witty wordplay and classic advertising hype.”
