Neighborhood barbershop SHED hired us for a rebrand to coincide with the opening of its second shop, located in an old but culturally and artistically rich East Austin neighborhood. We created a flexible identity system with many forms, enabling the brand to live and breathe in an organic way. We also collaborated on the interior of the new space, defining a creative direction for posters, point of sale and merchandise that was loose enough for the staff at SHED to own and to evolve over time, but defined enough to set a unique brand tone for these neighborhood tastemakers.
