Hailing from Buenos Aires, the founders of Cocina 54 wanted to bring a beloved Argentinian dish to Texas—via the frozen food aisle. To distinguish the brand’s point of origin, we used fileteado porteño, an art style seen on cars and storefronts all over Buenos Aires. The design process started with learning this unique aesthetic. Then, we painted the framework and logotype for an authentic feel and shot the food in a clean, natural-light setting to show off the recipes’ savory ingredients. When all these elements came together, this approach branded the product in a way that felt like home for Cocina 54’s founders.