La Posta is a wine brand comprising several family-owned, small-lot vineyards. The purpose of its rebrand was to boost sales by making its packaging more cohesive and memorable. Our design approach applied a premium aesthetic to the labels through the use of quality paper, gold foils, embossed vines and thermography-coated type. Because each winemaking family had its own label, unique die cuts and colors were used for each to increase recall between varietals. We doubled down on this tactic by featuring stories and illustrations exclusive to each family on back labels. This branding solution was successful: sales lifted by a sustained 19 percent within two years of the rebrand.