A large portion of the golf world deals with the dreaded annual winter hiatus. To empathize, TaylorMade tapped us to help them remind people that warm days and good times on the course are coming, so they’d better get ready. ‘The Wait is Almost Over’ is an atypical brand commercial in a golf category that is often dominated by manufacturers who are relying on messages about the features and benefits of technical products. It was shot on film in and around Minneapolis and features Willie Nelson’s song ‘Waiting Time.
