Ultimate Software is the greatest company you may not have heard of. Consistently ranked among Companies that Care, and named the number one Workplace for Women by Fortune, it was time for a big statement. We saw the perfect moment to anchor on: International Women’s Day. We asked top company leaders to share their real experiences with prejudice and sexism, and shot on campus with Oscar-nominated documentarian Lucy Walker to craft a powerful, personal film. Then, we planned and bought media in targeted primetime broadcast and extended reach in digital with page takeovers on the Wall Street Journal and the New York Times leading up to International Women’s Day, and not only inspired Ultimate Software employees, but also new customers.