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Zambezi, ad agency

When the Harvey Weinstein story broke, it uncovered decades of sexual abuse in Hollywood. Our team was moved by the news and wanted to contribute to the conversation and build awareness. As a response, we created a simple tool designed to let consumers know whether a film or television show is tied to someone with allegations of sexual misconduct, holding Hollywood accountable. We connected credible third-party articles to an open-source database similar to IMDb; users can search via title on therottenappl.es, and the site responds ‘Rotten’ or ‘Fresh.’ Vanity Fair described it as ‘a Rotten Tomatoes with a post-Weinstein twist.

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