“Number 12 Cider came to Buddy-Buddy at a pivotal time. After years of growth, the business was moving its award-winning cidery from a weekend operation in rural Minnesota to the trendiest neighborhood in Minneapolis, becoming the state’s largest cider house in the process. To set up the business for long-term success, Buddy-Buddy was hired to reimagine the brand’s visual identity and activate the new design system across all consumer-facing applications including packaging, interior design, photography and video, menus and website.”