“Comprised of two connected institutions—The California Museum of Photography and the Barbara and Art Culver Center of the Arts—UCR ARTS is an art museum and cultural center affiliated with the University of California, Riverside (UCR). Forth + Back worked with the campus and the museum to create an entirely new graphic identity that was able to house these two institutions under one cohesive brand.
“As a way to showcase the museum’s different offerings, Forth + Back developed a flexible identity that could expand and contract through the use of a connective line. This connective line system was used across a variety of collateral, enabling layouts to similarly expand and contract to accommodate art of all shapes and sizes. The ‘connective line’ represents both the relationship UCR has to the arts, as well as a symbolic union between its two affiliated buildings.”