RG Lacandola, associate creative director
Orlando Asson, creative direction
John Cornette, executive creative director
Con Williamson, chief creative officer
Jason Yantz, editor
Preston Smith, photographer
Jillian Cornette/
Danny Miller, producers
Ryan Brown, senior integrated producer
Ryan Burns/
Lauren Hunt/
Austin Scott, project design and development
EP+Co, ad agency
Justin Baum/
Philip Marchington/
Sarah O’Grady/
Gavin O’Hare, Lenovo, clients
“Extreme I.T. Virtual Reality” 2:35
“Extreme I.T. Temperature Control” 2:56
“Short explainer videos have become very popular on social media, but they generally prioritize information and education over entertainment. With the Extreme I.T. series, Lenovo has created explainer videos that ratchet up the excitement while demonstrating the depth of knowledge possessed by Lenovo’s best and brightest.”
