“EP+Co teamed up with Puma for their fourth experiential partnership, the launch of the RS-X MTV sneaker. For this activation, we worked with Puma to bring the sneaker to life through a literal twelve-shoe drum kit, which was built 100 percent in-house at EP+Co, from engineering and fabrication to creative technology and build to capturing content and experiential activation. It featured the RS-X MTV sneakers, giving artists and attendees the ability to make their own beats through the hit of a drumstick. The Puma RS-X MTV Sneaker Talk event was hosted in Atlanta by Sway Calloway and rappers Lil Keed, Yung Bans and Deante’ Hitchcock. Through a collaboration with Puma and EP+Co’s Content Engineering and Creative Technology teams, another successful one-of-a-kind experience was delivered.”