“Denny’s decided to remix some of their most loved dishes, so EP+Co decided to find some other classics to remix to promote the limited-time menu. We picked our three favorite Atari titles and rebooted them with a Denny’s twist, creating three app games from scratch in-house at EP+Co. We worked closely with Atari to make sure the games were as true to the originals as possible. We paid homage to Atari’s retro TV commercials with a spot of our own and custom built four retro arcade consoles, designing and tweaking them until they were ready for action. Then we unleashed our army of tech stars to help us spread the word. In two weeks, we hacked six Atari consoles and eighteen cartridges, and we shipped them to influencers to coincide with the launch so they could play our app games on actual Atari consoles.”