“For countless years, old women have played an integral role in bringing single Jews together so they can procreate and keep the tribe alive. The idea was to photograph a trio of 80- and 90-year-old women as if they were the brains behind online dating service Jdate, burning the midnight oil to match new couples. This campaign highlights these matchmaking yentas, who’ve been working tirelessly in Silicon Valley to code the best Jewish matches.”
