“Hunters” :22
“Crave’s motto is simple: feed your pets like the animals they are. This pet food company makes high-protein, grain-free food for cats and dogs. The concept, developed by BBDO San Francisco, was to have a gang of cats and dogs strutting toward the camera, coinciding with beauty shots and close-ups highlighting each spot’s purpose. In order to create the gang of cats and dogs walking toward the camera, we had to shoot each animal separately, in its respective lane. This was fairly doable with dogs, but not so much with cats! Many thanks to Hollywood Animals for training and providing the fantastic cats and dogs.”