“Elanveda is an Ayurveda-influenced brand that promotes whole-body balance and wellness by creating herbal supplements and essential oil blends. Our main goals were to differentiate Elanveda from similar brands and make its packaging pop. To achieve a clean look, we created a sophisticated and unique editorial and layout design, which we combined with an earthy color palette. We wanted to avoid using conventional packaging and create something that immediately catches customers’ attention, so for the bottles, we chose Miron ultradark violet glass. Besides enhancing the brand aesthetic, it is one of the finest ways to preserve the product inside. The bottles transmit luxury and a sense of technology in alternative medicine.”