“SIMCA is a real estate developer dedicated to strategy and construction, mainly in Mérida, Cancún, Playa del Carmen and Tulum in Mexico. As part of the identity, we created an isotype consisting of two vanishing points that, when viewed from a particular point, construct the word SIMCA, which we represented in a flat manner. The logo is simple and highly readable. SIMCA encompasses several brands, so we chose a vibrant color palette that denotes strength and modernity.”
