“Cloud & Co. is a traditional gelato store located in Qatar. We created an identity that would differentiate Cloud & Co. from other ice cream shops and gelato stores while seducing consumers with its new gelato culture. Taking inspiration from the impossible scenes made by artist M.C. Escher, we created illustrations where everything is possible, where your dreams come true and where things without sense are the norm—a fantastic world of pastel skies and cotton-candy clouds. We also used geometric figures and eye-catching colors and combined them with a minimalist yet fun logo that complements the intricate illustrations.”