“Muteza is a team of Mexican experts in interior design and architecture that partnered up with the Italian designer Domenico de Palo. Together, they offer complete furnishing solutions with high-quality European products, mainly from Italy. The challenge was to create the identity of a company that would represent brands with very different styles, such as Fendi, Versace Home, Knoll and Kartell.
“Mutezza means ‘muteness’ in Italian. We choose that word because that is the reaction when you are looking at an impressive piece of art. The Muteza effect leaves you speechless. Our graphic direction took its inspiration from the way the art marries the past with the present in Italy: the famous Roman sculptures carved in marble, and the chrome effect of some contemporary pieces and the famous Valentino Red color.”