“Part one of adidas’s two-day 747 Warehouse St. event was an immersive factory tour experience, complete with a basketball-shooting robot. Part two was a 150,000-square-foot parking lot, including a basketball court that played host to the first-ever ‘rappers only’ basketball game, as well as a grassroots challenge that brought 2,000 Los Angeles high school students together. Part three was the ultimate hip-hop music lineup, with a surprise guest appearance from Kanye West.”
