“At HYPEBEAST’s cultural festival HYPEFEST in New York City, adidas and Kamp Grizzly released five new models celebrating iconic footwear designs of the past and present. To foster greater inclusivity in the community, the Makers Lab gave attendees a chance to prototype their own kicks in addition to learning footwear sketching from adidas’s in-house designers. The Customization Shop offered a hands-on experience customizing T-shirts and tote bags. Finally, the Cobbler Shop gave designs from spectators to well-known sneaker cobblers, who crafted custom sneakers from deadstock pieces.”