“Tasked with creating a marketing architecture that the MTV Video Music Awards (VMAs) could own now and in the future, Kamp Grizzly looked to the first-ever MTV VMAs for inspiration. The Past, Present, Future campaign took viewers on a journey through time by using nominee music videos and past VMAs moments as a cultural vessel. Like tuning through a radio, the campaign made audiences feel in control by remixing classic play, rewind and fast-forward motion graphics.”
