Loading ...
Elaan Bourn/Andrew Keating, designers
Dylan Mulvaney, design
Simon Chong, associate creative director
Greg Hahn, executive creative director
Eddy Nieto, animator
Claire Banks, project manager
Carter Bird, strategist
Daniel Edmundson, strategy
Gretel, design firm
Nike, client

“The assignment started as a straightforward task—to clarify the purpose of the NIKEiD platform. It quickly became clear that the offering was about much more than the product itself. It’s about collaboration between brand and consumer, empowering athletes—if you have a body, you’re an athlete—to design, discover and celebrate their individuality. We created a system that visually combines the best of the collaborators. Nike is shown as the technical innovator making all components of its brand and expertise available to all athletes. On top of this, the athlete has free reign to bring their personal expression and style to the process. Together, the elements express the collaborative new world of Nike By You.”

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In