“The assignment started as a straightforward task—to clarify the purpose of the NIKEiD platform. It quickly became clear that the offering was about much more than the product itself. It’s about collaboration between brand and consumer, empowering athletes—if you have a body, you’re an athlete—to design, discover and celebrate their individuality. We created a system that visually combines the best of the collaborators. Nike is shown as the technical innovator making all components of its brand and expertise available to all athletes. On top of this, the athlete has free reign to bring their personal expression and style to the process. Together, the elements express the collaborative new world of Nike By You.”