“Moving into its twentieth anniversary, Stefanie Nelson Dancegroup (SND) needed an identity that more strongly embodied the character and energy of the brand. Known for thought-provoking choreography that draws on Nelson’s unique approach to awkward, contorted and ambiguous movement, SND’s work is edgy, visceral and strikingly visual. To capture this spirit, we explored graphic shapes that allow for bold assertions of movement and physical form. The geometric language serves as a library of bodily abstractions that can express and suggest movement in a way that feels spontaneous but grounded, instinctive but intentional.”