“Thanks For Recycling” :30
“A wee tale of a ladybug who—with a huge amount of grit, determination and teamwork—recycles a bottle of Coke. This campaign promotes the big change Coca-Cola Australia has made by creating new Coke bottles out of 100 percent recycled plastic. The biggest problem we faced is that down under, you cannot target kids when advertising sugary things. To overcome this, we pushed the designs until we were skirting the line between real and cartoony. Too real, and they were a bit scary. Too stylized, and they would get flagged. To convey emotion without the help of humanlike features, we used the bugs’ pincers as arms and their antennae as eyebrows.”