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Jason Rohrer, writer
Sam Maclay, creative director
Jesse Arneson, designer
Tim McGrath, design director
3 Advertising, ad agency
Dixon’s Apple Orchard, client

“Dixon’s Apple Orchard was a legendary New Mexico destination rooted in a simpler time, where the only thing preserved is tradition. To highlight the various events that took place on the property, we designed a series of messages to look as if they had been unarchived from a simpler day and age. Sadly, soon after this campaign was developed, the Dixon property was destroyed by a fire and subsequent flood. The family has since built a new legacy in Wisconsin and is thriving again.”

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