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Zak Rutledge, art director
Jason Rohrer, writer
Sam Maclay, creative director
TJ Schwingle, director of photography
Brody Howard, editor
Jonathan Nowak, director
Maria Carrera, producer
Steve DeVore, executive producer
8th Street Productions, production company
Ditch, post-production company
3 Advertising, ad agency
Presbyterian Healthcare Services, client

“Time” :30
“For Presbyterian Healthcare Services, New Mexico’s largest health-care system, we created a series of dramatic yet amusing spots that ran in cinemas. Our ‘take the drama out of health care’ campaign featured riffs on tropes from sad movies, action blockbusters and mobster flicks, but with a health-care twist added in. In this spot, titled ‘Time,’ an elite tactical agent tries to disable a ticking device by asking her partner which wires to cut, but he is too busy messaging his care team to see if it’s OK to be in the sun while on his medication.”

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