“New visual identity and design system for Museu Nacional da República, a public art museum in Brasília designed by renowned architect Oscar Niemeyer. The museum, simply referred to as ‘Museu’ by locals, hosts exhibitions that feature some of Brazil’s most prominent artists.
“Through this project, the museum sought to increase its visibility in terms of visitation, collaborations and profitability as well as transforming the museum into a more inclusive space. PORTO ROCHA was invited to rethink Museu Nacional da República’s graphic identity and communication strategy from a holistic perspective.
“The circle and square join together to form a symbol that represents the aerial view of Niemeyer’s dome while establishing the idea of ‘inside and outside,’ contrasting the relationship between these two spaces. Like a portal, the circle also functions as a graphic device that contains different imagery, be it photography, architecture, art or video, connecting and juxtaposing these two spaces in a constant state of dialogue and tension.”