“Pollen is a fluid and inclusive Spotify playlist that champions and propels the best new music and art. With a truly multigenre, inclusive perspective, Pollen is committed to programming music that is at the leading edge of both the popular and the underground. Moving away from traditional playlists that target one specific genre or mood, Pollen instead assembles an overall ‘vibe’ more akin to a lifestyle; a collection of moments rather than a singular category.
“The design system reflects Pollen's ‘hand-picked’ method of compilation which is curated by real people instead of algorithms. Its signature element is a library of pollen-like organic shapes that were designed to be infinitely regrouped and rearranged. The color palette is equally flexible, adapting to each artist and resulting in strange and unexpected combinations that emulate their individual moods.”