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“The Eurovision Song Contest is the world’s biggest and longest-running music show, watched by approximately 200 million people. We were briefed to create a visual identity that had to be complementary to the generic Eurovision logo. We also had ‘ingredients’ to work with: open for everyone, creative, music related and a leap forward. To emphasize the uniting power of Eurovision and honor the history of the Song Contest in a contemporary way, we developed a data-driven visual identity using software that we developed, along with historical data. The design ties to the theme of ‘open for everyone’ in both static images and motion by connecting the flag colors of the participating countries, opening up through time and creating a unified yet diverse feeling.”

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