“We were invited to collaborate with fashion brand BYBORRE to create personalized data visualizations and a unique experience for guests of the Red Bull Playrooms event. Expanding on the concept of data as the sixth sense, we questioned the way we form club experiences in the digital era. Our goal was to give a different perspective to the clubbers by showing them the underlying data of their experience. Then, we wanted to create a special visualization summarizing every clubber’s experience by showcasing their so-called flight of the night. This globe-shaped visualization used each person’s data to create a personalized memory of the event, resulting in a new kind of souvenir.”