“Illustrations for the packaging of Dark Matter Coffee’s Coffee Cold line. Zimmer-Design distilled a new brand direction for the four Coffee Cold flavors that tapped into a multitude of influences, including futurism, the experimental jazz composer Sun Ra and the owner’s Mexican heritage. I was commissioned to infuse my psychedelic style into the labels. The retro-futuristic labels float easily between states of consciousness—the brand’s motto is ‘drink coffee, stay high’—while playfully sitting next to the competition in the market.”
