“We created an activation for adidas Originals’ collaboration with British rapper, singer and songwriter Stormzy. By celebrating the real London moments, people and places that make Stormzy who he is, we amplified his homegrown spirit to create a moment of pride, inspiration and ambition. After going through all four corners of London for music college drop-ins, we surprised students and fans with an inclusive, grassroots three-hour live event featuring curated performances from local youth groups, out-of-this-world visuals and Stormzy himself.”
