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SUPERIMPOSE, ad agency
adidas Originals, client

“For Donald Glover’s first release with adidas Originals, we had to bring the philosophy of the antihype shoe to life. We created an immersive, conceptual space consisting of three large-scale structures at the heart of the Pharos music festival in New Zealand. Built around the idea of a new age wellness center, it was a refuge for guests to switch off and reconnect through multisensory experiences like sound baths, cosmic humming and truth connection booths.”

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