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SUPERIMPOSE, ad agency
Zalando, client

“E-commerce company Zalando needed to appear to be at the forefront of sneaker culture, and we led the ideation and creative direction for a new campaign. We turned the traditional shopping experience on its head with an imaginative take on a retail space, the Sneakernet. Mirroring the brand’s wide offering, the online universe hosted a hyperqueue at high speed, a blogger nerve center and an infinity stockroom. This space acted as an accessible gateway for shoppers to explore. The brand hosted image and video assets across all owned digital and social channels, with a dedicated campaign hub to bring forth the narrative.”

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