“To celebrate the launch of the collaboration between Donald Glover and adidas Originals, we were tasked with concepting an activation that would converge the products and Glover’s philosophy, captured in a series of five short films embodying Glover’s ‘rich is a concept’ mentality, in unexpected ways. We oversaw the transformation of an estate in Los Angeles. Experiences were crafted across multiple rooms, each encouraging audiences—local communities, no influencers—to interact and get their shoes dirty. The event ended with an intimate, no-holds-barred Q&A with Glover and his collaborators.”