“Our challenge was to design and build a new digital home for Tito’s Handmade Vodka. It needed to be a place for the Tito’s team to share all of their amazing stories, and it needed to stay true to the fun, quirky, warm brand that is distinctly Tito’s. Our goal was to establish a stronger relationship between recipe content and store content, so we built a system that allows any part of a recipe to be potentially purchasable. That means you can buy the copper mug and the vodka for your American mule directly from the recipe. This content was previously isolated in separate areas of the site.”