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Amy Un, art director
Colinn Ho, creative director
WWAVE DESIGN, design firm
ROCCA Pâtisserie, client

“This biscuit collection from Macau-based French pastry shop ROCCA Pâtisserie features six boxes of biscuits with different flavors, shapes and textures. We designed a set of packaging using six types of paper in different colors and textures, paired with six typefaces for the product name on the box, each relating to the mood and the flavor of the biscuits. The greatest challenge was that we needed to lower the cost while keeping the elegance and simplicity. Our approach was to pack the biscuits as compactly and delicately as possible in a metal box, around which we wrapped a colored paper sleeve with a key visual of foil stamping on it, which gives a classy touch.”

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