Loading ...
Kenneth Ho, art director
WWAVE DESIGN, design firm
INÁGE, client

“INÁGE is a Taiwanese beauty brand. Most of its competitors present multifunctionality as their selling point. On the contrary, we hoped that the language of this packaging could be more direct and focused, to present ‘moisture’ as the brand core. The packaging design focuses on the expression of different movements, forms and densities of water. The extendible graphics effectively communicate the brand message we want to convey to consumers, reducing unnecessary and excessive interpretation of the packaging.”

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In