“INÁGE is a Taiwanese beauty brand. Most of its competitors present multifunctionality as their selling point. On the contrary, we hoped that the language of this packaging could be more direct and focused, to present ‘moisture’ as the brand core. The packaging design focuses on the expression of different movements, forms and densities of water. The extendible graphics effectively communicate the brand message we want to convey to consumers, reducing unnecessary and excessive interpretation of the packaging.”
