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Kenneth Ho, designer
Colinn Ho/Amy Un, art directors
WWAVE DESIGN, design firm
ROCCA Pâtisserie, client

“This Mid-Autumn gift box is a set of two cookie boxes pairing traditional Chinese style with modern European flavor, featuring the ideas of old meets new, and East meets West. We noticed that the traditional-style Mid-Autumn gift box had a weak link between the package design and the product itself, so we explored the relationship between form, taste and cultural meaning to help create a product that gives sentiment to the receiver and those who enjoy it. We used two types of traditional paper and two color palettes to express the themes and flavors of the cookie set: textured English Conqueror paper in inky jade for the tea collection, and Oriental Earth paper in coral red for the floral collection.”

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