“Quarter Square is a well-known boutique coffee bar and curated shop in Macau. Our client and we believe that the brand needs to embody the core concepts of ‘open’ and ‘imaginative space.’ For the brand typeface and logotype, we chose Raisonné for its open stroke designs in the structure of the characters, which resembles the attitude of the brand’s core concepts. We also made use of the letter Q, which represents Quarter Square, as a logomark and as graphic extensions for more visual possibilities. Its appearance can constantly change and different textures and materials can be applied, enabling a diverse usage for brand visualization and promotion as well as expressing the brand’s core concept of viewing things from multiple angles.”