“Mitsuma-Ya is a special hotel brand located in Kanazawa, Japan. It was co-created by three professionals from different fields, who refurnished and renovated three local, old houses. We were responsible for the branding and visual identity of the hotel brand. The logo concept is derived from the negative space of the Japanese-style window, combined with three ‘houses,’ which are the three characters of the Chinese name of the hotel. We also incorporated the appearance of a house in the middle character to experiment with using Chinese characters as a logo. With this unique brand positioning, we hope to set aside Mitsuma-Ya from the rest of the hotel brands.”