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Katie Greco, art director
Bob Harrison/Vanessa Suarez/Nicholas Wolaver, Wolaver, writers
Markus Beige, design director
Denise Arnold, associate creative director
Mitch Bennett, chief creative officer
Teresa Caro/Mary Winslow, strategy
Daniela Gonzalez, strategic planner
Mary Eitel, MKE Communications, principal
Michael McFarland, developer
Tunde Noibi, technology director
David Brothers, editor
Van Gunter, sound designer
Greg Bass, voice talent
Boutwell Studios/Brad Lyons, music
Karen Kizzire/Lane McGiboney, Boutwell Studios, producers
Cara Blaine/Caroline Pitts, project managers
Mandee Harvey/Bhumika Ray, researchers
Luckie, ad agency
Bridge Senior Living, client

“Social distancing is hard on everyone, but it’s especially difficult for retirees in senior living communities, where feelings of isolation are a problem even in the best of times. How could we help residents feel connected even though they’re con ned to their rooms? We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We knew it couldn’t come from staff; it had to be truly 100 percent run by the residents, so we worked with lifestyle directors across the country to identify seniors to host their own radio shows. These resident DJs share stories and songs from the comfort of their recliners, record- ing their shows by phone. Any retiree—and anyone who’s missing one—can participate by calling 855-863-0050 to tell a story and dedicate a song. With zero media investment, the story garnered $9 million in earned media, including features on CBS This Morning, Live with Kelly and Ryan, NPR, ABC, NBC and FOX.”

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