“The city of Chongqing is one of bustling noises and towering concrete jungles, full of dizzying visual tension and intensity. Pangmei Noodles’s identity builds upon local vernacular, remixing elements such as spam advertising, public announcement templates, QR code cards for mobile ordering and touristy street photography. A Risograph-printed commemorative zine and notebook reviewing the noodle stall’s 20-year history were published and given as gifts to the eatery’s cult following.”
