“Designed from two adjacent historic buildings, the Woodlark Hotel set out to bring luxury back to a city that had become synonymous with beards and reclaimed wood. We were tasked with translating the rich histories of both buildings into a unified concept, marrying Portland’s past to its future while also solving the navigational challenges this joint structure posed for guests. Inspired by the idea of ‘the new northwest,’ we reinterpreted the local foliage of the Pacific Northwest through hand-painted watercolors and supporting brand elements that provided sophistication and feminism.”