“Food has a massive carbon footprint, and Neutral is leading the next global food revolution. We humanized the concept of ‘carbon neutrality’ by placing simplicity, friendliness and transparency at the heart of the brand aesthetic. We looked to temperature maps to influence our color story, landing on those alluding to temperate, sunny weather, and developed an illustration style that added an organic softness. The brand mark, a percentage sign rotated to form an N, serves as a reminder of the brand’s goal: reducing carbon emissions to 0 percent.”
