“Campaign elements for MUJI’s flagship store opening in Portland, Oregon. Our goal was to speak to the American consumer who would normally shop at Target or Walmart for their everyday items, searching for more, not less. But we rallied behind MUJI’s less excess, quality materials and simple packaging ethos with the tagline ‘Find less at MUJI.’ The design took inspiration from MUJI’s familiar yet utilitarian hang tags, while layouts were left intentionally sparse, mirroring the messaging of finding ‘less.’”
