“Styling work for the editorial debut of Electric Lettuce, a dispensary set in 1969. The goal was to disassociate from the all-too-common stoner culture of the ’70s, ’80s and ’90s and tap into a lesser-known era that served as the true catalyst for experimental drug use in America. Vibrant colors, funky typography, a brand mark paying homage to the Grateful Dead, hand-painted murals, and wheatpasted walls are just the beginning of this psychedelic ride.”
